NASDAQ Velocity and Forces: An Interactive Visualization of Activity and Change

NASDAQ Market Velocity and Market Forces are two relatively new data products that attempt to capture market sentiment, something that was previously only observable if one was on a trading floor. Given the transient and temporal properties of the data, we were challenged to create a visualization that would highlight the ever-changing qualities of Velocity and Forces. To that end, we developed FireStox, a web application that provides unified representation and filtering solutions to help market researchers observe the behavior of these metrics for one or many companies throughout the course of a trading day.